I’ve been building brands in Sacramento since 1997. A Chico State design student, Class of Berryman, Cahill, and Ficken (IYKYK). My mentor worked with Bill Berhbach on VW in the 1960s. He taught me how to build ad campaigns using truth and emotion—principles I use every day to build brands, teams, and audiences. I’m currently creative director and partner at un/common advertising in Sacramento, but my heart is on a mountain somewhere in Tahoe with my family.